About the Company
Based in Singapore as their Global HQ - Our client is within the Hospitality / lifestyle / Tourism Sector and has a strong presence in various countries and has been around for over 40 years. They pride themselves to be a one stop destination where thrill seekers can go to truly have an out of this world experience.
Due to their solid expansion growth plans - They are looking for a Chief Marketing Officer to oversee the Strategic marketing vision of the firm and elevate the firm to the next level.About the Job
Reporting to the CEO directly, you will get to:
- Drive overall Marketing and Brand strategy globally for the business - SEA, China & Europe and travelling of up to 50% is expected for this marketer to work closely with the markets that he or she is in charge of.
- Formulate and implement overall digital strategy
- Determine and develop consistent brand guidelines and regional implementation
- Establish and manage strong relationships with local markets to drive creative (Online & Offline) brand engagement efforts to increase brand awareness and brand advocacy
- Spearhead marketing, publicity, and regional promotional initiatives
- Guide and enable local markets to develop and adopt digital marketing products and platforms to improve effectiveness and efficiencies