Conduct market segmentation research across all products
Product portfolio management
Develop longitudinal studies to provide insights on emerging customer needs and industry gaps.
Leverage internal research and intelligence tools to create customized market intelligence and proof points to support sales across all products/services.
Effectively interpret and communicate market intelligence/research findings, and make recommendations based on those findings
Design and conduct exploratory user and satisfaction studies including surveys, field studies, brand tracking studies, etc., as needed
Lead a group of analysts to determine the long term product portfolios by brand, set priorities within the product decisions.
Min. Degree and above
At least 10 years of experience in market intelligence/research or consulting role for Fast Moving Consumer Goods industry
Extensive experience in both B2C market intelligence methodologies and principles.
Expertise in a wide range of qualitative and quantitative methods and can apply them appropriately to business issues.
Hands-on experience in writing surveys, programming, fielding online surveys, and conducting focus groups.
Experience leading the strategic learning plan and priorities for a brand or product/service category and managing a budget accordingly.
Experience discovering and activating consumer and market insights that lead to measureable sales growth, new product/service launches, existing product/service improvements and improved marketing efficiencies.
Great data visualization and presentation skills to provide recommendations based on insight.
Effective verbal and written communication skills; working cross-functionally, ability to prioritize and drive intelligence projects
the recruitment agency
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