Digital Marketing Director

Vinad Media - Expires on May 05, 2018
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Ho Chi Minh City
  • Permanent - Full Time
  • 7+ years
  • Open to expat
Marketing / Communication
Job Category
Marketing / Advertising / PR

Job Description

  • Develop successful and long-term digital marketing strategies for all company products
  • Coordinate and evaluate Digital Project Managers efforts to reach business objectives
Main Responsibilities
  • Translate the company digital marketing vision into coherent strategy
  • Build a digital marketing roadmap for all company products on all platforms
  • Supervise all digital marketing channels to ensure brand consistency
  • Measure ROI and KPI on all on-going projects
  • Create, maintain and implement digital editorial calendars
  • Forecast sales performance trends and act proactively to increase market segment
  • Optimize online content considering SEO and Google Analytics
  • Maintain effective, cohesive and engaging brand messaging
  • Manage and motivate all Digital Project Managers
  • Liaise with Content, Design, Sales and Developer departments to enhance user experience
  • Monitor competition and generate ideas to stand out
  • Assign proper resource based on project priorities, requirements and constraints
  • Stay up-to-date with digital technology developments
  • Report project performance to General Manager

Job Requirements

  • Education: BSc in computer science, digital marketing or relevant degree
  • Digital marketing experience: 7+ years
  • Management experience: 5+ years
  • SEO and Analytics: Excellent
  • Communication: Excellent
  • Understanding of online consumers: Excellent
  • Research and learning: Excellent
  • English: Excellent
  • Microsoft Office programs: Excellent
  • Organization and Time Management: Excellent
  • Multi-tasking: Excellent
  • Quality mindset: Excellent
  • Media channels knowledge: Excellent
  • Problem-solving: Excellent
  • User funnel and landing pages optimization: Excellent
  • Google AdWords campaigns experience: Excellent
  • Team Management: Excellent
  • Project planning: Excellent
  • Content Management Systems and HTML/CSS/JavaScript: Advanced
  • Ad serving tools: Advanced
  • A/B testing experience: Advanced
  • Reporting: Advanced
  • Budgeting: Advanced
  • E-Commerce understanding: Advanced
  • Media editing software: Advanced
  • Branding and Storytelling: Advanced
  • Creativeness: Advanced

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About the recruiter

Vinad Media

Established in 2015, Vinad Media is an independent marketing agency delivering viral digital services in Vietnam. Headquartered in Europe, our experts have a solid understanding of web and mobile ...

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