Our client is a multinational company in Electronic industry.
1. Market Assessment
Responsible for Vietnam market and competitor intelligence.
Drives and shares local consumer and shopper insights and requirements.
2. Business Planning
Formulates Vietnam specific category strategies and plans and together with sales breaks those down into quarterly and monthly activity/account plans.
Owns the annual business planning cycle on local level and be responsible for local demand plan (rolling forecast).
3. Product Planning
Manages the category portfolio including phase out/in and selection of new product (together with Global PM).
Implements global pricing guidelines on Vietnam market level.
Coordinates locally with Sales/Sales support, Quality, Customer Care, Manufacturing (where applicable), and centrally with MID PM, Sales Support, Operations Legal, Marketing and PD on related matters and Regulatory, Field trials etc.
Creates subsidiary marketing plan including Marketing requirements (PR, ATL/BTL, Online content and media plan), samples, and channel requirements (store display, promoters, training etc.).
Support account/sales team with for key customer analysis and offering development.
4. New Proposition Launching
Provides key inputs for new global proposition development (volume estimates, pricing, locally relevant product specs, other requirements).
Owns the local market introduction process per proposition, develops and executes new proposition launch/activation plans in line with category guidelines including Marketing requirements (press releases, ATL/BTL and basic assets and media plan) samples, and channel requirements (store display, promoters, training etc.
Post launch evaluation, consolidate and share learning.
5. Business Management
Manages top and bottom line for the product group/category (sales, margin, expenses, profit, AR, Inventories).
Min 5 years’ experience in Product Management / Product Marketing.
Home appliance and/or Consumer Electronics background, CPG (FMCG) experience is also desirable.
Analytical, conceptual thinking, creative problem solving abilities.
Able to work under pressure in a high performance environment.
English fluency is a must, Chinese is an advantage.
the recruitment agency
Greyfinders is a business member of Left Brain Asia (now C-Group), a private investment partnership company who also owns Left Brain Connectors – the leading brand idea firm in Vietnam. We focus on ...