This offer job is expired.

Channel Marketing Manager ( Customer Electronics product)

THACO Group Vietnam - Expires on Aug 14, 2013
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Ho Chi Minh City
  • Permanent - Full Time
  • 4+ years
  • Expat and local
Function
Marketing / Communication
Job Category
Information Technology / IT
Salary
Not specified

Job Description


  • Lead channel strategy and account segmentation & stores segmentation

  • Lead resource allocation & strategic planning for retail execution (i.e. investment guidelines, distribution, display and pricing management)

  • Set performance target for each segment and high priority accounts


Trade Spend Optimization:

  • Support PM & Sale Head to come up with the best margin structure for different channels and accounts

  • Develop & execute sell out incentive programs (scheme, payment check, settlement and receipt)

  • Evaluate the effectiveness of Trade Spend activities (sell-out)

  • Plan long term demand for number of store display & field force manpower.

  • Understand shopper insights

  • Analyze customer/trade issues & identify opportunities

  • Lead process & tools that drive customer & “sell-out” focus

  • RM day, analysis, Report (MCS, IHS, PSI, Stock out, Shelf share, Coverage, Price, marketing information)

  • Be the owner of Sell Out and recommend to Marcom recommended Accounts for Sell Out programs

  • Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives by channels and accounts

  • Provide inputs and channel plans to the development of Product launches and lead the deployment of the initiative to Sale and Field force

  • Manage Trade MKT channel budget within discipline (sell out program, e-warranty, Field Force, Incentives)

  • Other tasks assigned by superior or Trade Marketing Head

Job Requirements


  • Bachelor/ Diploma degree of Business Administration/ Marketing or related field

  • At least 4-5 years experience retail business / or Category/Channel management Manager for FMCG

  • Good presentation & communication skill

  • Hard working & careful

  • Ability to work individually or in team

  • Good English communication

About the recruitment agency

THACO Group Vietnam

THACO currently operates in auto manufacture, assembly, and distribution; provides auto spare part and maintenance services, including manufacturing, trading, and distributing commercial vehicles ...

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