This offer job is expired.

Category Marketing Director

RGF HR Agent - Expires on Aug 26, 2014
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Ho Chi Minh City
  • Permanent - Full Time
  • 3+ years
  • Expat and local
Marketing / Communication
Job Category
Food & Beverage
USD 3,000 - USD 4,500

Job Description

  • Handle assigned category.
  • Define Category growth strategies, build short term and long term propose tactics to achieve growth targets, delivering volume, market share. Finalize the budget allocated by brand within category
  • Establish and manage the annual plan of category. Ensure the brand goals and initiative are in line with category strategies.
  • Define category growth targets and consolidate, allocate the brand growth target within category.
  • Oversea the brand management in the category and is responsible for overall category achievement that included the volume, revenue, market share, brand equity as well as profit and loss of category
  • Lead, guide, mentor and prioritize the work of brand managers; ensure the appropriate tools for developments are readily available for execution.
  • Monitor the industry and competitive landscape to ensure category offering continually possess competitive advantages
  • Manage the SKU rationalization and brand prioritization efforts in the category
  • Identify cross-leverage opportunities of brands in the category and lead the initiative in joint brand promotions/program to achieve better
  • Drive the evaluation of financial returns on marketing
  • Follow up and ensure DME used effectively and efficiently within category
  • Work closely with Sales, R&D and Finance in a cross-functional team to develop new products: provide inputs on market and consumer to identify new product innovation opportunities, develop business case and financials, execute successful market launch
  • Leads process & systems development/improvement in the category
  • Leads the recruitment, performance and development/training program for brand manager
  • Collaborates with various functions setting & implementing the Brandís

Job Requirements

  • Good communication & negotiation skills
  • Good analytical thinking
  • Category Management
  • Brand Management
  • Consumers Understanding
  • Product and brand concept development / Market Segmentation knowledge
  • GTM understanding
  • Creativeness
  • SWOT Analytical Skills and
  • Problem solving
  • Fundamental finance media skills and research skill
  • Good leadership
  • Be creative within frameworks and rules
  • 3 to 4 years in Marketing Manager/Marketing Director position in FMCG,
  • Beverage preferable with good achievement and strong leadership
  • Cautious, diligent, having high working responsibility spirit, well-organized, creative
  • Shortlist of candidates will be contacted for interview

About the recruitment agency

RGF HR Agent

RGF Executive is the executive search arm of Recruit Co., Ltd, Japanís largest recruiting company and 4th largest worldwide with annual revenues of US$10 billion. RGF operates through direct and ...

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ADEN Services
CCIFV (French Chamber of Commerce in Vietnam)

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