Define Category growth strategies, build short term and long term propose tactics to achieve growth targets, delivering volume, market share. Finalize the budget allocated by brand within category
Establish and manage the annual plan of category. Ensure the brand goals and initiative are in line with category strategies.
Define category growth targets and consolidate, allocate the brand growth target within category.
Oversea the brand management in the category and is responsible for overall category achievement that included the volume, revenue, market share, brand equity as well as profit and loss of category
Lead, guide, mentor and prioritize the work of brand managers; ensure the appropriate tools for developments are readily available for execution.
Monitor the industry and competitive landscape to ensure category offering continually possess competitive advantages
Manage the SKU rationalization and brand prioritization efforts in the category
Identify cross-leverage opportunities of brands in the category and lead the initiative in joint brand promotions/program to achieve better
Drive the evaluation of financial returns on marketing
Follow up and ensure DME used effectively and efficiently within category
Work closely with Sales, R&D and Finance in a cross-functional team to develop new products: provide inputs on market and consumer to identify new product innovation opportunities, develop business case and financials, execute successful market launch
Leads process & systems development/improvement in the category
Leads the recruitment, performance and development/training program for brand manager
Collaborates with various functions setting & implementing the Brandís
Good communication & negotiation skills
Good analytical thinking
Product and brand concept development / Market Segmentation knowledge
SWOT Analytical Skills and
Fundamental finance media skills and research skill
Be creative within frameworks and rules
3 to 4 years in Marketing Manager/Marketing Director position in FMCG,
Beverage preferable with good achievement and strong leadership
Cautious, diligent, having high working responsibility spirit, well-organized, creative
Shortlist of candidates will be contacted for interview
the recruitment agency
RGF Executive is the executive search arm of Recruit Co., Ltd, Japanís largest recruiting company and 4th largest worldwide with annual revenues of US$10 billion. RGF operates through direct and ...