This offer job is expired.

Brands Manager

Sanofi - Expires on Oct 24, 2013
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Cambodia
  • Phnom Penh
  • Permanent - Full Time
  • 3+ years
  • Expat and local
Function
Marketing / Communication
Job Category
Pharmaceutical / Biotech / Life Sciences
Salary
Not specified

Job Description

STRATEGIC PLANNING

  • Understanding Customers: understand customer segmentation, non-prescribing customers and customer environment by using results of research from research agencies

  • Understanding Competitors: understand competitor's weaknesses and strengths via competitor's intelligent

  • Developing Brand Strategy: Defining strategies and identify critical success factors

  • Ensuring the brand objectives are achieved within the approved A&P resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling


OPERATIONAL PLANNING

  • Managing the brand: propose and develop Unique Selling Point and Brand Proposition, Positioning

  • Implementation & Tactics: Prepare marketing Mix and Implementation Plan

  • Managing Information gaps: Market research, assessing competitive activity


ENSURE MARKETING PLANNING CYCLE

  • Research & Analysis: Examine markets, customers and competitors

  • Plan: Define assumptions (key issues), Establish Objectives, Determine strategies, Set sales goals, Set budget

  • Implement: Assign tasks, Carry out the plan

  • Control: Measure results, Evaluate, Propose & carry out corrective action.


COMMUNICATION

  • Define key issues and proposal solutions to Marketing director

  • Well-prepared marketing plans for brand meetings and Business Review to discuss and receive feedbacks

  • Insure that field force understand the communication strategy and the action plan by providing them

Job Requirements


  • Bachelor or Master degree of Business Administration (BBA/MBA)

  • At least 2 years of experience in the field of Marketing and products brand development & management.

  • Good presentation skills

  • Good communication & negotiation skill

  • Very good English both spoken & written

  • Computer skills: Word, Excel, PowerPoint

About the recruiter

Sanofi

Sanofi-aventis is the world’s 3rd leading pharmaceutical group. It is ranked 1st in the pharmaceutical industry in Europe and in the BRIC-M (Brazil, Russia, India, China and Mexico). The Group ...

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