This offer job is expired.

Brand Manager

Luxasia - Expires on Dec 11, 2017
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Not specified
  • Permanent - Full Time
  • Not specified
  • Expat and local
Marketing / Communication
Job Category
Luxury Goods
Not specified

Job Description

Principal Accountabilities:
  • Achievement and accountability for brand targets – up to final P&L contribution level by counter & channel.
  • Tracking of sales on monthly basis by brand , by category , by SKU . Key reports include: retail & wholesale sales analysis, by channel and contribution (%) by sku.
  • Evaluated by Net Sales up to Net Profit tracking reports versus set targets
  • To increase profitability of brands via controlled usage of discounts & sales off , duly evaluated by Discount % Utilized tracking Reports
  • Develop brand specific marketing calendar
  • Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
  • Annual A&P Budget preparation & management of spend
  • Develop and provide marketing collaterals (i.e. POS, displays etc).
  • Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
  • Devise customer retention programs and CRM brand-specific activities to drive brand sales.
  • Accountability for brands’ inventory levels in order to maintain healthy inventory turnover ratio, evaluated by SLOB Report & to be indicated measurability for that year
  • Accountable for stock forecasting for existing & new products , evaluated via Forecast Accuracy Report , measurability will be shared for the year
  • Stock management to ensure all POS are well stocked & no potential loss of sales , measureable by SOH by POS weekly / monthly report
  • No shrinkages or stock loss at counters or at designated event areas
  • Develop strong and good working relationship with the media , KOLS & Beauty Bloggers
  • Conceptualize, plan and implementation of PR launches, press kits , releases & etc
  • Increase share of voice & maximize PR coverage be it paid or complimentary
  • Compilation and valorization of press coverage by brand – especially on key launches and animations
  • Build a strong BA team to continuously increase UPT , APT & AUR
  • Training of said team in soft skills & required new product briefs
  • To have team offer best customer service to our customers & validated though Mystery Shopper exercise
  • Implement effective CRM management measurable via increased % sales contribution of loyal customers from current
  • Discipline where necessary when results are not as per expected
  • Able to react to change productively and handle other essential tasks as assigned.
  • To have a strong and good working relationship with the Principals & Trade
  • Involvement to simulate & activate full Business Plan proposals for any new identified brand under Cosmetics Division
  • Service current Perfumeries partners , increase sales levels & to expand this network , measurable by sales volume , net margins & number of new perfumeries partners signed on as per target set
  • Spearhead online sales segment to be attribute identified % to annual Net Sales
  • Develop Corporate Sales Channels via 3rd party tie ups resulting in incremental sales to target

Job Requirements

Knowledge, Skills and Experience:
  • Experience in Brand Management and retail sales
  • BA degree or above
  • Independent and a lot of initiative, highly resourceful in sourcing for solutions to issue
  • Able to collaborate well with team members from other departments
  • Well Groomed, fluent in the English – both written and spoken
Thank you for your interest in joining us. We regret to inform that only shortlisted candidates will be notified.
Seniority Level

About the recruiter


Merging local knowledge with a global perspective, Luxasia has enabled over 120 of the world’s biggest beauty brands to successfully penetrate the Asian market through its consumer-centric ...

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