Brand Manager

Luxasia - Expires on Dec 11, 2017
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Vietnam
  • Not specified
  • Permanent - Full Time
  • Not specified
  • Expat and local
Function
Marketing / Communication
Job Category
Luxury Goods
Salary
Not specified

Job Description

Principal Accountabilities:
NUMERICAL OBJECTIVE
  • Achievement and accountability for brand targets – up to final P&L contribution level by counter & channel.
  • Tracking of sales on monthly basis by brand , by category , by SKU . Key reports include: retail & wholesale sales analysis, by channel and contribution (%) by sku.
  • Evaluated by Net Sales up to Net Profit tracking reports versus set targets
  • To increase profitability of brands via controlled usage of discounts & sales off , duly evaluated by Discount % Utilized tracking Reports
MARKETING
  • Develop brand specific marketing calendar
  • Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
  • Annual A&P Budget preparation & management of spend
  • Develop and provide marketing collaterals (i.e. POS, displays etc).
  • Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
  • Devise customer retention programs and CRM brand-specific activities to drive brand sales.
INVENTORY
  • Accountability for brands’ inventory levels in order to maintain healthy inventory turnover ratio, evaluated by SLOB Report & to be indicated measurability for that year
  • Accountable for stock forecasting for existing & new products , evaluated via Forecast Accuracy Report , measurability will be shared for the year
  • Stock management to ensure all POS are well stocked & no potential loss of sales , measureable by SOH by POS weekly / monthly report
  • No shrinkages or stock loss at counters or at designated event areas
PR
  • Develop strong and good working relationship with the media , KOLS & Beauty Bloggers
  • Conceptualize, plan and implementation of PR launches, press kits , releases & etc
  • Increase share of voice & maximize PR coverage be it paid or complimentary
  • Compilation and valorization of press coverage by brand – especially on key launches and animations
  •  
BA MANAGEMENT
  • Build a strong BA team to continuously increase UPT , APT & AUR
  • Training of said team in soft skills & required new product briefs
  • To have team offer best customer service to our customers & validated though Mystery Shopper exercise
  • Implement effective CRM management measurable via increased % sales contribution of loyal customers from current
  • Discipline where necessary when results are not as per expected
OTHERS
  • Able to react to change productively and handle other essential tasks as assigned.
  • To have a strong and good working relationship with the Principals & Trade
  • Involvement to simulate & activate full Business Plan proposals for any new identified brand under Cosmetics Division
  • Service current Perfumeries partners , increase sales levels & to expand this network , measurable by sales volume , net margins & number of new perfumeries partners signed on as per target set
  • Spearhead online sales segment to be attribute identified % to annual Net Sales
  • Develop Corporate Sales Channels via 3rd party tie ups resulting in incremental sales to target

Job Requirements

Knowledge, Skills and Experience:
Experience:
  • Experience in Brand Management and retail sales
Education:
  • BA degree or above
Others:
  • Independent and a lot of initiative, highly resourceful in sourcing for solutions to issue
  • Able to collaborate well with team members from other departments
  • Well Groomed, fluent in the English – both written and spoken
Thank you for your interest in joining us. We regret to inform that only shortlisted candidates will be notified.
Seniority Level

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About the recruiter

Luxasia

Merging local knowledge with a global perspective, Luxasia has enabled over 120 of the world’s biggest beauty brands to successfully penetrate the Asian market through its consumer-centric ...

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