Gather relevant data (business and consumer) to identify opportunity/ gap for the platform.
Develop Vision for the platform.
Lead and develop consumer research to identify consumer needs/ insight and products to fill pipelines as per Menu Vision
Lead the development of products following New Product Development process.
Track and analyze consumer feedback and menu mix after each promotion to understand the trends.
Review pricing twice a year.
Review and propose Menu Matrix Alert Review twice a year (in Marketing Board Review)
Develop execution plans to launch/ promote new products under Platform, to deliver Beat Year Ago sales
Coordinate with cross functions to deliver excellent execution. Specifically work with Ops to ensure timely and effective post-launch meetings and identify appropriate actions.
Lead multi-function team to develop accurate forecast, and update every week after launch.
Lead multi-function to track and manage over/ under-stock.
Track and analyze promotion and sales results.
Prepare and share campaignís learning with YRI
Monitor and analyze competitive activities and market trend.
Develop Product Positioning Briefing to develop advertisingís direction
Work with Agency to develop advertising and point of sales materials that deliver both sales and brand image.
Build productive working relationship with Agency to achieve superior quality work.
Work with Media Agency to develop media plans and coordinate with Agency for timely tracking, adjustment, evaluation and continual improvement
Develop and execute effective below the line advertisement
MBA in Marketing or Business Administration/ Related Fields
Experience in FMCG or Advertising Agency : (Consumer research, Advertising development, New product launch, People coaching and development)
At least 5-8 years of working experience in Marketing / Communication fields
Be energetic and able to work in cross-cultural atmosphere
Strong analytical, management, planning and problem solving skills
Good command of spoken and written in English
Yum Restaurants International (Thailand) Co., Ltd. while it was called Tricon Restaurants International (Thailand), was recognized as one of the Best Employers in Asia and honored as one of the best ...