This offer job is expired.

B2B Marketing Manager

Faro Recruitment - Expires on Jan 04, 2015
  • Country
  • Location
  • Job Type
  • Experience
  • Eligibility
  • Singapore
  • Central
  • Permanent - Full Time
  • 5+ years
  • Expat and local
Marketing / Communication
Job Category
Marketing / Advertising / PR

Job Description

  • Responsible for developing and executing go to market campaigns to drive both software and hardware business to ICT in the SME market
  • Understand and analyze customer profile to develop targeted marketing activities 
  • Drive marketing activities including events and solution seminars for suite of ICT solutions (both software and hardware), focusing on customer acquisition, conversion and retention
  • Work closely with sales, product teams and Marcom to strategize and grow revenue and market share
  • Develop content and initiatives to support online and direct marketing campaigns, events and partner programs.
  • Benchmark, measure and analyze results of initiatives such as direct/digital marketing and ATL advertising campaigns, promotions, SEM and other marketing initiatives
  • Manage A&P expenses and keep within budget

Job Requirements

  • Degree in Marketing with at least 5 years relevant functional experience
  • Experience in SEM, SEO and digital marketing in using new media, online presence in marketing reach
  • Capable of doing in-depth analysis, to provide insights to customer trends, market needs and possible packages to address gaps identified
  • Ability to manage multiple projects simultaneously

About the recruiter

Faro Recruitment

Established in 1981, Faro Recruitment Group is an international staffing solutions provider with over 80 offices and about 1,000 employees worldwide in Asia-Pacific, Europe, Oceania, and the ...

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