Develop & implement clear long-term strategy and vision aligned to global platform and accountable to deliver the profitable target and brand health development (awareness, preference, trial, market share/usage, loyalty) for Lubricant Products in Thailand.
Manage to deliver both short-term and long-term sustainable profit growth for the assigned brand, Advance, including taking ownership for respective portions of the companyís Roadmaps, regularly updated/refreshed through new insights, marketing opportunities, trends & ideas generation.
Develop product positioning through the 4 Ps (Price, Product, Promotion, Place) of marketing for the assigned brands to leverage our products in the market and level up our growth targets aligned campaigns that create maximum impact through differentiation.
Own the assigned brand portfolio and associated portfolio health metrics, including product lifecycle, stock allocation, and inventory working capital.
Responsible for the Pricing Strategy, local pricing maps, and price premium achieved for the assigned brand, named Advance, through value creation and extraction in order to increase sales volumes and accelerate growth.
Accountable for delivering the targets starting from planning in terms of Sales, Promotion, and Advertising (SP&A), until its execution and its return on investment by covering through advanced analytics as well as evaluating most efficient ways to reach out target audiences. This includes, but is not limited to, traditional elements of brand/marketing communications such as media, PR, digital, events, and etc.
Enable the sales teams to implement proposition into the customers/markets through close connection and shared learning. Position and equip the sales staff to capture the incremental value created through marketing activities and brand strength.
Manage agencies and vendors to effectively develop outsourced elements of the marketing mix, requiring marketing briefs, contract negotiations, project management, adherence to brand guidelines and timely delivery.
Able to implement simultaneous activities and programs on time and on budget, producing targeted as well as sustainable profit growth.
Success in this role will require a close relationship with global marketing, other members of local marketing, direct and indirect sales, technical team and key distributors.
A thorough understanding of the external market and competitor activities is essential.
Break-through will be achieved through differentiation and impact among targeted customer segments and ability to translate that into extracted value.
5-10 years in high-performing, customer-focused environment, especially managing consumer brands. FMCG marketing experience is strongly preferred, including evidence of mid/long-term brand equity development. Understanding of trade/channel/customer marketing is also helpful.
Evidence of strong commercial acumen, especially in marketing and/or sales roles with proven track record for over-delivery on targets.
Prior experience delivering impact and efficiency across marketing mix elements is required, including media, digitial, PR, promotion
Experience developing brand/sector strategy and managing longer-term innovation/development cycle is helpful
Experience capturing value through pricing strategy & mgmt. is desired
Competency in mining consumer/customer insights and using advanced analytics and acting on these to reach customers.
Solution development and creative problem solving.
Successful integration for collaborative development and implementation with global brands & local sales/operations. Good interpersonal skills.
Must be highly self-motivated and able to effectively manage self/time amongst many competing priorities.
Lubricants knowledge helpful but not required.
We are a global group of energy and petrochemicals companies with around 93,000 employees in more than 90 countries and territories. Our innovative approach ensures we are ready to help tackle the ...